Privacy Policy

1. Who We Are

HyperStore ("we", "us", "our") operates hyperstore.co.uk. We are the data controller responsible for your personal data and are committed to protecting it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect information you give us directly, information collected automatically, and information from payment processing. This includes:

• Identity & contact data: name, email address, delivery and billing address, phone number
• Account data: username, password (encrypted), order history, wishlist, saved addresses
• Transaction data: details of orders and payments (card details are handled by our secure payment provider and are not stored on our servers)
• Technical data: IP address, browser type, device information, pages viewed
• Marketing preferences: whether you've opted in to receive our newsletter and promotional emails

3. How We Use Your Information

We use your personal data to:

• Process and deliver your orders, and manage payments and refunds
• Create and manage your account, including your order history and wishlist
• Respond to customer service enquiries and provide support
• Send order confirmations, delivery updates and account-related emails
• Send marketing communications, where you've opted in, which you can unsubscribe from at any time
• Improve our website, products and services
• Detect and prevent fraud, and comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases: performance of a contract (processing your orders), legitimate interests (improving our services and preventing fraud), consent (marketing emails and non-essential cookies), and legal obligation (tax and accounting records).

5. Cookies

We use cookies and similar technologies to keep you signed in, remember items in your basket, and understand how our site is used. You can control or disable cookies through your browser settings, though some parts of the site may not function properly without them.

6. Sharing Your Information

We don't sell your personal data. We share information only where necessary with:

• Delivery and courier partners, to fulfil your orders
• Payment processors, to securely handle transactions
• IT and hosting providers, who support our website infrastructure
• Regulators or law enforcement, where required by law

7. International Transfers

Where any of our service providers are based outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, so that your data continues to receive an equivalent level of protection.

8. How Long We Keep Your Data

We retain your personal data only as long as necessary for the purposes it was collected for, including to satisfy legal, accounting or reporting requirements. Account data is retained while your account remains active, and order records are typically kept for six years for tax purposes.

9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data, in certain circumstances
• Object to or restrict certain processing
• Request a copy of your data in a portable format
• Withdraw consent to marketing at any time

To exercise any of these rights, contact us at privacy@hyperstore.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Data Security

We use appropriate technical and organisational measures to protect your personal data, including encrypted payment processing and secure password storage. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

HyperStore is not intended for children under 16, and we do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page along with an updated revision date.

Contact Us

For any questions about this Privacy Policy or how we handle your data, get in touch: